A brand new free app Music Inc., allowing players to take on the role of an aspiring musician and experience the highs and lows of a career in the music industry, has been launched. The result of collaborative effort by UK Music, the Intellectual Property Office (IPO) and Aardman Animations, the app will educate younger people on the effect that music piracy has on the industry.
Speaking at the launch, IP Minister Lord Younger commented: “The UK has a world leading music industry with globally recognised artists, something we should be proud of. But getting the protection of their work and its value right is vital for a vibrant and successful future.”
“Young people have an important role to play in this success. We must make sure they understand and respect copyright. Music Inc. is an exciting and engaging collaboration with UK Music and Aardman Animations that will help capture their imagination and encourage them to think about copyright and its importance to the creative industries.”
Source: IPO
